Plain Language Standard ISO 24495: Making Communication Clear in the Age of AI with Frances Gordon

In this episode of Exploring Standards, host Jess sits down with Frances Gordon, a content strategist and plain language expert who has been a contributor to ISO 24495 - the international plain language standard. With nearly three decades of experience, Frances shares insights from the recent Brussels Plain Language Experience and breaks down what plain language truly means beyond just "simple words." We explore: The comprehensive definition of plain language (wording, structure, AND design) How plain language is more than a checklist and addresses how AND what you communicate The upcoming requirements standard in development Plain language's critical role in the age of generative AI How ISO 24495 helps financial services meet consumer duty requirements Why terms and conditions deserve special attention Real-world case studies showing business benefits Frances offers practical guidance on using AI tools responsibly for plain language work, emphasising that while AI can help scale processes, it cannot replace human expertise in understanding audiences, context, and regulatory requirements. She also discusses the ethical dimensions of plain language and why it's essential for vulnerable populations. Guest: Frances Gordon, Content Strategist at Narratology and ISO Plain Language Standards Expert Resources mentioned: ISO 24495 Plain Language Standard Plain Language Association International (plain language organisation) "Writing for Dollars, Writing to Please" by Joseph Kimble Cooley Law School plain language resources Clarity International (plain legal language organisation) Contact Frances: Frances Gordon - Narratology www.narratology.co.uk Plain language assessment tool | Narratology Connect with Assent: LinkedIn:   / associate-enterprises-ltd-t-a-assent   Facebook:   / assentuk   Youtube:    / @assentriskmanagement3446   Instagram: @assentriskmanagement