How to Fix AI Inconsistency Before It Wrecks Your Go-to-Market

AI consistency in B2B marketing is fast becoming the industry's next big headache. Sixty-three per cent of B2B marketers already say AI is adding noise instead of clarity, and around half have no formal AI policy at all. Dan sits down with Josh Bouk, Blend's CEO, to unpack why ungoverned AI use, from sales teams drafting RFPs to marketers spinning up blog content, is quietly wearing away brand identity and sometimes even echoing competitors' arguments. They explain why AI consistency can't just live inside individual Claude projects or custom GPTs, then demo BlendCore live: a governed knowledge base that feeds your tone of voice, ICPs, convictions and case studies straight into any AI tool through MCP. Watch the same prompt produce two completely different RFP responses, proposals and LinkedIn posts, once with BlendCore, once without. If your go-to-market content is starting to sound like everyone else's, this episode shows you exactly where AI consistency breaks down and how to fix it. WHAT WE COVER: • Why AI consistency is breaking down across B2B go-to-market teams • The stats behind rising AI noise and falling differentiation • Where Claude projects, custom GPTs and Gems fall short at scale • Introducing BlendCore: a governed AI knowledge base for B2B marketing • Live demo: RFP responses and LinkedIn posts with and without BlendCore • How to fix AI inconsistency without slowing your team down Get a free AI visibility audit for your brand. We'll analyse how you're showing up across major AI engines, how you compare to competitors, and what to do about it: https://www.blendb2b.com/aeo-visibili... Want to see how BlendCore keeps your brand's voice consistent everywhere your team uses AI? Find out more: blendb2b.com/blendcore CHAPTERS 00:00 Where AI consistency breaks down in B2B teams 09:03 The stats behind the AI consistency problem 11:02 Why Claude projects and custom GPTs fall short 14:30 Introducing BlendCore 17:27 Inside BlendCore: tone of voice, ICP and content guides 24:06 Live demo 31:20 Live test: RFP response with and without BlendCore 44:24 The result: quality, consistency, efficiency