Free Ride com Renata Persona | Bem-estar corporativo e o fim do projeto verão

Warning 🚨 The opinions shared in this episode reflect solely the personal views of the guests and do not necessarily represent the official position of the companies to which they are affiliated. Nice Boat is a series of conversations by Nice recorded aboard an electric boat in the waters of Austin during SXSW 2026. Hosted by Mari Galindo, the series brings together leaders who are building the future of creativity, communication, and technology, at the pace of a boat trip where the analog meets the future. In this episode, joining us on board is Renata Persona, Head of Marketing LATAM at TotalPass, a corporate wellness platform present in Brazil and Mexico. Among the topics of conversation: Why well-being has gone from hype to a consolidated agenda within companies The strategy of avoiding "doing what everyone else does" and finding the activity that makes sense for you Physical activity as a change in behavior and lifestyle, not as an obligation The critique of the summer body project and the perfect body as a synonym for health Social health: how sport and the circle of people directly affect well-being Longevity and vitality: what changes when the goal is to live longer and better The impact of weight-loss drugs (like Mounjaro) on behavior and care routine The concept of "mattering" and why so many people feel disengaged at work 🚤 A sharp conversation about real well-being, the kind that happens when you let life take you and enter the right room (or boat). If you work in HR, marketing, corporate well-being, communication, or health, this episode is for you. 📺 Watch the full episode of the Nice Boat series. Subscribe to the channel to follow new episodes with leaders who are building the future of creativity, communication, and technology. #CorporateWellbeing #Wellness #SXSW2026 #TotalPass #CreatorEconomy #Marketing #HR #Longevity #MentalHealth #NiceBoat #FreeRide #SXSW