Free Ride com Guilherme Martins | O que separa uma marca boa de uma marca inesquecível

Warning 🚨 The opinions shared in this episode reflect solely the personal views of the guests and do not necessarily represent the official position of the companies to which they are affiliated. The Nice Boat is a NiceHouse series filmed aboard a historic boat in the waters of Austin, Texas, during SXSW. On each trip, Mari Galindo hosts a guest for an unscripted conversation about brands, culture, and what is shaping the future of creative businesses. In this episode, joining us on board is Guilherme Martins, VP of Marketing and Innovation at Diageo Brazil, with ten years of experience building some of the world's most iconic brands, a stint leading the global tequila business in Mexico, and a communication vision that prioritizes emotion and intuition over any spreadsheet. Among the topics of conversation: Why brands that are too big for their categories need to balance data and intuition to avoid becoming a commodity The Alaíde Costa case: how retelling a forgotten story of Bossa Nova became the focus of Johnnie Walker's communication Moderation as a philosophy of life, not just as regulation: what Diageo is doing differently from all other industries Generation Z and intentional consumption: drinking less, drinking better, and choosing with meaning Paulinho da Costa: the Brazilian percussionist who played with Michael Jackson and will get a star in Hollywood The World Cup spoiler: Johnnie Walker, Black Label, and 24 years that deserve to be bottled If you work with branding, communication strategy, consumer culture, or simply believe that a good brand gives you goosebumps, this episode is for you. 📺 Watch the full episode on the Nice Boat channel. Subscribe to the channel to follow new episodes with leaders who are building the future of creativity, communication, and technology. #NiceBoat #Diageo #Marketing #Branding #JohnnieWalker #Casamigos #GenerationZ #SXSW #NiceHouse #BrandBuilding #CMO #CreatorEconomy