#EP76 - PAPO DE MARCA E REPUTAÇÃO | Com Bia Azevedo e Teresa Westin, da Marqueterie

Today's #Chat is for anyone who wants to understand how brands build relevance in a world saturated with content! We welcome Bia Azevedo and Teresa Westin, partners at Marqueterie, for a frank conversation about the end of mass communication, the new role of PR, and what truly separates forgettable brands from brands that generate conversation. We talk about reputation, storytelling, creators, artificial intelligence, and what it means to be relevant today. Get ready to rethink everything you know about communication and brand building! 🔔 Subscribe to the channel and turn on notifications so you don't miss our next episodes! 🎙️ Hosts: Raphael Baptista (  / raphaelsbaptista  ) and Carol Gonçalves (  / carolhg  ) 🗣️ Guests: Bia Azevedo (  / biaazeved  ) and Teresa Westin (  / tetewestin  ) 📲 Social Media:   / papoquemove   // Instagram /   / papoquemove   // ​​TikTok /   / papoquemove   // LinkedIn #PapoqueMove #Podcast #BiaAzevedo #TeresaWestin #Marqueterie #BrandAndReputation #Communication