From Logo Design to Brand Identity System (Case Study)

In today's video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity. šŸ’„ FREE Brand Design Workshop - Enroll here šŸ‘‰ https://cutt.ly/0Ft6md9 Enjoy! Let us know what you think below! Also, I'm curious on what your approach would be in creating a complete brand identity system? Where to find Matt; MATT'S YOUTUBE: Ā Ā Ā /Ā @mattbruntonukĀ Ā  Website: https://www.mattbruntondesign.com/ Email: [email protected] Linkedin: Ā Ā /Ā mattbrunt.Ā Ā . Dribbble: https://dribbble.com/mattbrunton - Learn how to design high-value websites: http://bit.ly/Flux-Learn-Web-Design - Find me on other social media platforms: Instagram: Ā Ā /Ā ransegallĀ Ā  Twitter: Ā Ā /Ā ransegallĀ Ā  LinkedIn: Ā Ā /Ā ran-segall-0b582a33Ā Ā  - 00:20 Introduction 00:30 Identity System explained 01:15 Brand identity system example 02:10 Six Connection logo 02:25 Color scheme thought process 03:00 Color palette 03:45 How to take it further 04:45 Packaging and pattern 05:50 Logo exploration 06:39 Brand’s photography 07:18 Brand’s Copywriting 08:15 Brand’s typography 09:00 PRO Tip: Display typography 09:30 Social media brand identity 09:45 Refining brand identity system 11:00 Conclusion - Gear & Book Recommendations: http://bit.ly/2ohFOuj #Brandidentitysystem #Branding #brandidentity Thanks for watching the our case study From Logo Design to Brand Identity System.