支持される理由は“二刀流”？ ランニングシューズ市場で存在感増す「On」【日経プラス９】（2023年12月8日）

A portion of the special feature will be streamed on YouTube from BS TV Tokyo's "Nikkei News Plus 9," broadcast on December 8, 2023. ▼The full version is currently streaming on "TV Tokyo BIZ" (free trial)▼ https://txbiz.tv-tokyo.co.jp/nkplus/c... ▼Register for a "TV Tokyo BIZ" membership here (free trial)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Swiss running shoe brand "On" is gaining popularity in the high-end market. We explore the company's unique sales strategies and other initiatives to discover why it enjoys such consumer support in this highly competitive market. [Guests] Hiroki Komada (Head of Community, On Japan) Naofumi Nakamura (Editorial Committee Member, Nikkei Shimbun) #HitDrugsPlus9 #NaomiTrauden #On #CloudTech #Running #Esconfield #Sports BS TV Tokyo "Nikkei News Plus 9" Program Website https://www.bs-tvtokyo.co.jp/plus9/