How to Measure the ROI of UX Research in the age of AI w/ Thomas Stokes

🐝 Learn more about UXtweak (and try it for FREE): https://bit.ly/48RtQAU Proving the value of UX research has never been more critical than in the age of AI. This session cuts through the complexity of ROI calculations and shows you how to make a compelling financial case for your research, even as AI reshapes the field. What we'll cover: Turning research outcomes into business metrics Building budget proposals stakeholders actually approve How AI is shifting the cost and value of UX research 📚How to Calculate ROI for UX Research by Thomas: https://depth.drillbitlabs.com/p/how-... Follow Thomas on LinkedIn:   / thomasastokes