[Webinar] A/B Testing with Prototypes

A/B testing provides reliable data to steer design decisions in the right direction. It traditionally requires multiple design options to be fully implemented. That is late in the design process. Wouldn't you rather A/B test in the prototyping stage, choosing the best design options early and saving you money and time? Join our webinar with experienced UX researchers. Come listen as we discuss the importance of A/B testing with prototypes, the best practices, and our recommendations. Uncover the essentials of A/B Prototype Testing to improve your product. Main topics that we'll tackle: What is A/B testing? What is Prototype Testing? When to use A/B Prototype Testing? When is your prototype ready for testing? How to conduct successful A/B Prototype Testing? Discussion In this webinar, we covered: 0:00 - Stream Start 3:09 - Webinar Start 5:00 - About UXtweak & Presenters 6:10 - About A/B Testing 8:48 - Making sure our prototypes are ready 11:53 - Example Study 19:12 - Prototype in Figma 21:25 - Set up in UXtweak 25:55 - Finding respondents for your study 28:12 - How to interpret sudy results 31:43 - Key takeaways 38:32 - Discussion Want to start A/B testing your prototypes? Try UXtweak Prototype Testing! Register for a free here: https://accounts.uxtweak.com/register/ Useful resources: Webinar presentation: https://bit.ly/3cFgVXX Step-by-step Guide On How to set up Prototype Testing: https://www.uxtweak.com/help/prototyp... Usability Testing Guide: https://www.uxtweak.com/usability-tes... Preference Testing vs A/B Testing: https://blog.uxtweak.com/preference-t... UX research podcast: https://www.uxtweak.com/podcast