Нас обкрадають? Чому на ТЕМУ та дешево?

How does the Chinese platform benefit from you buying gadgets for $1? If they’re being sold at such temptingly low prices, it means someone stands to gain from you buying them. In this video, we explain the true cost of goods on the Chinese platform: why products are so cheap, and how the platform hooks users with bonuses, coupons, and an endless stream of products. Temu sells us the feeling that we can buy things for next to nothing and lose nothing. But there are costs—they just don’t come in one big bill, but in millions of small packages. Timestamps for easy viewing: 00:00 - Introduction 00:43 - Why are products so cheap on Temu? 03:00 - This ad is literally everywhere 03:57 - The gamification of shopping 06:00 - Temu’s success on the international stage 07:45 - How did it all begin? 10:11 - Financial metrics 12:05 - Temu’s impact in Ukraine 12:44 - “Too cheap” labor 17:49 - The infamous low quality of products 19:06 - A threat to local businesses 21:27 - Cybersecurity issues 27:04 - Quick tips 28:09 - Conclusions Translated with DeepL.com (free version)