FC Nordsjaelland: Purpose and the Future of the Game

Purpose has become a real buzz-word in the game, and in the wider economy. Last time Jacob Naish spoke to you, we looked at this phenomenon and what it means for football, and the changing nature of football fans. Now he wants to go one layer deeper with you, and ask some questions about what is happening in society and to the game we love, and the hidden traps that many football organisations are sleep-walking into. He also looks at how technology and the changing demands of football fans are combining to transform the CSR and community work that football clubs and all of you undertake each day. FC Nordsjælland is the first professional club within the Right To Dream Group. A club with a well-regarded culture rooted in a desire to develop young talent and build a distinctive style of play and philosophy.