FMCG Distribution Channel | Urban & Rural Distribution Channels | Retailer, Distributor, CFA Margins

How does a product reach from a production factory to a retailer? How is urban distribution channel different from rural distribution channel? Who are different channel partners of a company? What are the margins and earning of each channel partner? What is the area of operation of each channel partner? We will answer all these questions in this video. Key Learnings from this video- 1. Understanding of Urban and Rural Distribution 2. Different channel partners of FMCG companies 3. Margins and earnings of each channel partner 4. Area of Operation of each channel partner ▬Contents of this video▬ 00:00 Introduction 00:56 Production Factory 01:34 Carrying and Forwarding Agent 03:10 Distributor 04:34 Wholesaler & Retailer 05:30 Summary of Urban Distribution 05:50 Earnings of Channel Partners 08:30 Rural Distribution Channel 10:42 Next Video Watch the Video - FMCG Products Categories | Top FMCG Companies | FMCG Products | Introduction to FMCG Industry -    • FMCG Products Categories | Top FMCG Compan...   Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].