The Fall of Nike: How the World's Greatest Brand Lost Its Way

Check out Odoo: https://www.odoo.com/r/X3b Nike was once the default sportswear brand. But over the last few years, something has clearly gone wrong. In this video, I decode how Nike’s direct-to-consumer strategy backfired, why pulling away from retailers hurt its shelf presence, and how smaller brands like Hoka, On Running, and New Balance used that gap to grow. This is not just a story about Nike falling. It is also a lesson in what happens when a brand chases margins and dashboards, while forgetting the fundamentals that made it powerful in the first place. _ Check out the video on China’s nationalistic movement -    • Why Do Chinese Brands Suddenly Feel Premiu...   _ My Social Links: Instagram:   / businesswithbansal   LinkedIn:   / anurag28bansal   Twitter/X: https://x.com/anurag28bansal _ Chapters: 00:00 - How Nike lost its dominance 01:41 - Why Nike became untouchable 03:00 - The strategy Nike bet everything on 05:06 - Why the strategy backfired 05:44 - How Hoka and On took advantage 08:44 - Nike’s deeper problems 10:37 - What happens to Nike now