The Genius Behind Zomato’s ₹2000 Crore Marketing Strategy

Zomato mastered the art of user-generated content, chose authentic connections over hard selling, and leveraged their founder's personal brand to create a lasting impact. While most people think branding is just about logos, colors, and ads, Zomato proved it's something more profound. In this video, we’ll discover how Zomato turned their brand into an emotion that resonates with millions! We’ll also dive deeper and decode the secret behind Zomato's marketing magic - that everyone now tries to copy. Know more about Zero1 Network - https://zero1byzerodha.com/network Chapters --------------- 0:00 WTF was Zomato thinking with their MC BC campaign? 1:27 Evolution of media landscape over decades? 2:20 Zomato's CEO simple vision: Building relationships with customers 3:29 Where it all started: The viral OOH campaign! 4:46 Building culture: The unconventional way! 6:10 User-generated content: The shortcut to virality! 7:35 Notifications: Hard selling vs. soft selling 9:32 Leveraging the founder's brand 11:19 Conclusion My Socials: Instagram:   / businesswithbansal   LinkedIn:   / anurag28bansal   Twitter:   / anurag28bansal