Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics

Every FMCG company pays crores of rupees to gain the data collected by Nielsen. The data collected provides crucial insights about what is going on in the market. And Nielsen collects data regarding competitor and even company's own data. But you might ask 'why would a company pay to gain their own data?'. In this video we will discuss why do companies need Nielsen data and why can the companies not collect data themselves. In this video you will learn- 1. Why FMCG companies cannot track offtakes 2. What is primary sales, secondary sales and tertiary sales (offtakes) 3. How big is Indian general trade network 4. Direct vs Indirect coverage 5. Concept of pipeline stock 6. Process followed by Nielsen to collect the data ▬Contents of this video▬ 00:00 Introduction 01:10 Types of Sales 02:16 Why offtakes cannot be tracked 02:38 Indian General Trade Network Size 04:43 Direct Coverage vs Indirect Coverage 07:16 Pipeline Stock 08:43 Nielsen Sales Tracking Process 12:20 Next Video Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected]. #Nielsen #WhyOfftakesCannotBeTracked #WhyNielsenIsNeeded #DirectCoverage #IndirectCoverage #pipelinestock #generaltrade #Marketin #FMCGSales #SalesTraining #SalesandMarketing #FMCGSales #FMCGSalesandMarketing #Beyond4Ps #B4P