Como se calcula a lucratividade de uma empresa?

How to calculate a company's profitability? ✔ Become a member of the Ritual Management Academy: https://ritualdegestao.com.br/academia/ ✔ Schedule a Strategic Consulting session with Bruno Lozano: https://ritualdegestao.com.br/reuniao... ✔ Follow me on Instagram:   / brunolozano   #entrepreneurship #profitability #smallbusinesses #profit Are you calculating your company's profitability correctly? Let's clarify what the profitability indicator is: What is the profitability calculation formula? It's profit divided by revenue, that is, the result your company generated divided by everything it sold. Example: I sell a mug for R$ 10.00. If I sell 1,000 mugs over 30 days, at the end of the month I will have earned R$ 10,000.00. Let's say the production cost of this mug was R$ 6.00 in total. What would my profit be on each mug? I'm selling it for R$ 10.00, my cost is R$ 6.00. Result: R$ 4.00. So I have R$ 4.00 in profit or 40% profitability. I take the R$ 4.00 profit and divide it by the R$ 10.00 in revenue, I have 40% profitability. Why do some people get confused? They think: I'm buying this mug for R$ 5.00, I sell it for R$ 10.00. Profit of R$ 5.00, I'm making a 100% profit, because it's double. Actually, this calculation is wrong. That's a return on investment. Profitability will always be your profit divided by your revenue. It's impossible to have a profitability above 100%, because your profit will never be greater than your revenue. Why is understanding this concept important? Because often this wrong understanding of profitability harms you when pricing your products. Ex.: It's very common in the retail (clothing) segment for some entrepreneurs to think: I'll buy this shirt for R$ 50.00 or put a 100% profit margin, a wrong concept, and I'll sell this shirt for R$ 100.00. They start, work, sell shirts, and for some reason they stock up and stop selling shirts. The shirts are in stock and the product is sitting idle. Suddenly January arrives and this manager makes the decision: since I have this product sitting idle, I'm going to have a sale. What he thinks: if I put a 100% margin on this product, if I give a 50% discount it's fine, I'm still at 50% profitability. Let's do the math: if I bought this shirt for R$ 50.00 and supposedly put a 100% margin and this shirt went to R$ 100.00, when that clearance sale moment arrived and I decided to give a 50% discount on this product, what price will this shirt go to? That is, it cost R$ 50.00, it started costing R$ 100.00, I put a 50% discount on the sale: result R$ 50.00. But in addition to this discount you have to pay commission, fixed costs, tax, and in the end you are making a loss. The more you sell, the more you lose, because you didn't know how to interpret a simple financial concept. Understanding this concept of profitability will give you more clarity in the financial management process and in the pricing process. Think of your company or product as if it were a pizza. One slice of your pizza is the cost of the product, one slice is tax, another slice is other expenses, and the other slice is profit. This remaining slice, divided by the whole pizza or the total revenue, is your actual profitability. See you in the next video, and good luck on your journey!