Every Artist Should Do THIS After Going VIRAL!

In this clip of The Manager’s Playbook, we unpack the evolving role of CRM (Customer Relationship Management) in today’s music industry and why it’s become a non-negotiable for sustainable success. From the shift away from traditional radio to the rise of streaming and TikTok, Laurie Lee Boutet breaks down how artist strategies must evolve. We explore how data collection, audience segmentation, and fan engagement tools can turn viral moments into long-term momentum. With real examples from The Beaches’ journey, this episode is a deep dive into how personalization, timing, and smart tech are shaping the new music business. A conversation like this doesn't come cheap. Timestamps: 00:00 Introduction to CRM 00:13 The Evolution of Music Promotion 01:50 The Rise of Streaming and Editorial Power 02:24 The Impact of TikTok and Algorithm Changes 05:05 The Importance of Data Collection 06:23 Fan Engagement Strategies 10:29 Case Study: The Beaches' Viral Success 18:00 Conclusion and Final Thoughts The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.bee... Instagram   / mauroisruiz   TikTok   / managersplaybook   Facebook   / mngrsplaybook   X   / mngrsplaybook   LinkedIn   / the-managers-playbook   Snapchat   / bcaz8cvw   Website https://mngrsplaybook.com Host: Mauricio Ruiz Executive Producer: Mauricio Ruiz Director of Photography: Nathan Duarte, Grid Studio On Location Sound: Nathan Duarte, Grid Studio Editor: Max Carmona & Madison Lair Co-Editor: Mauricio Ruiz Colourist: Max Carmona & Madison Lair Sound Engineer: Madeline Currie Project Manager: Erica Kongvongxay Marketing Coordinator: Melanie Letra-Frade Production Company: 8 Til Faint #themanagersplaybookpodcast #musicbusinesspodcast #musicbusiness #musicindustry #artistmanagement #musicbusinesstips