Town Hall - Leading with Values: Building a Welcoming Travel Industry (2025 Virtual Spring Summit)

An open, virtual town hall where industry leaders shared how organizational values shape their businesses and influence the broader tourism landscape. In this session, we explored ways to foster a travel industry that is welcoming, inclusive, and reflective of the global communities we serve. Featured speakers: Adam Burke, President & CEO, Los Angeles Tourism & Convention Board (LA Tourism) Catherine Prather, President, National Tour Association (NTA) Greg Takehara, CEO, Tourism Cares Moderator: Roni Weiss, Executive Director, Travel Unity