48. What is Object-Oriented UX? (feat. Sophia Prater, Rewired UX)

UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams. About Sophia Prater: ⁠ Bio: https://www.rewiredux.com/team/sophia... LinkedIn:   / sophiav   Instagram⁠:   / sophiavux   Learn more about Object-Oriented UX: Upcoming Free UX Level-Up Training⁠⁠: https://OOUX.com/levelup Newsletter: https://OOUX.com/newsletter Podcast: https://OOUX.com/podcast OOUX for AI & AI for OOUX: https://OOUX.com/ai Related NN/g Courses & Resources: UX Basic Training Course: https://www.nngroup.com/courses/ux-ba... What is Object-Oriented UX?⁠ (video): https://www.nngroup.com/videos/object... TYXU5WMUAXAS8GTC

The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57
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The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57

The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)
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The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)

36. AI & UX: Innovations, Challenges, and Impact (ft. Henry Modisett)
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36. AI & UX: Innovations, Challenges, and Impact (ft. Henry Modisett)

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

From Generative AI to Generative UI
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From Generative AI to Generative UI

33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC)
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33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC)

Jenny Wen: The design process is dead. Why Designers can no longer trust it.
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Jenny Wen: The design process is dead. Why Designers can no longer trust it.

31. Service Design 101 (ft. Thomas Wilson)
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31. Service Design 101 (ft. Thomas Wilson)

Why Netflix is betting on systems thinkers—not specialists—in the AI era | Elizabeth Stone (CPTO)
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Why Netflix is betting on systems thinkers—not specialists—in the AI era | Elizabeth Stone (CPTO)

System Design Course – APIs, Databases, Caching, CDNs, Load Balancing & Production Infra
▶︎

System Design Course – APIs, Databases, Caching, CDNs, Load Balancing & Production Infra

Get started with Object Mapping, the crown jewel of OOUX
▶︎

Get started with Object Mapping, the crown jewel of OOUX

47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g)
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47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g)

51. The Future of Service Design in the Age of AI (featuring Erika Flowers)
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51. The Future of Service Design in the Age of AI (featuring Erika Flowers)

1.  What is UX, anyway?  (ft. Dr. Jakob Nielsen)
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1. What is UX, anyway? (ft. Dr. Jakob Nielsen)

Bonus Episode: Design’s Role as AI Expands (Feat. Don Norman and Sarah Gibbons, VP at NN/g)
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Bonus Episode: Design’s Role as AI Expands (Feat. Don Norman and Sarah Gibbons, VP at NN/g)

44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
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44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)

What Is Information Architecture? (UX Design Guide)
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What Is Information Architecture? (UX Design Guide)

Here’s How AI Completely Changed My Workflow as a UX Designer (Real Workflow Breakdown)
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Here’s How AI Completely Changed My Workflow as a UX Designer (Real Workflow Breakdown)

Align, co-create, and reduce rework with object-oriented UX (OOUX)
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Align, co-create, and reduce rework with object-oriented UX (OOUX)

If I started UX in 2026, I’d do this
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If I started UX in 2026, I’d do this