31. Service Design 101 (ft. Thomas Wilson)

Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is and what makes it challenging and rewarding. Learn more about Thomas Wilson on LinkedIn:   / thomasianwilson   NN/G SERVICE DESIGN RESOURCES: Service Blueprinting (full-day or half-day formats): https://www.nngroup.com/courses/servi... Service Design Study Guide (free article with links to many more): https://www.nngroup.com/articles/serv... Learn more about UX Master Certification: https://www.nngroup.com/ux-certificat... SOME OF THE (MANY) PEOPLE AND ORGANIZATIONS THOMAS MENTIONED: Don Norman: https://www.nngroup.com/people/don-no... Service Design Network: https://www.service-design-network.org/ Erika Hall:   / mulegirl   Adam St. John Lawrence: https://www.oreilly.com/pub/au/6482 Marc Stickdorn: http://www.marcstickdorn.info/ Anthony Ulwick: https://anthonyulwick.com/ Bob Moesta: https://therewiredgroup.com/about/bob... TYXU5WMUAXAS8GTC

Getting into Service Design
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Getting into Service Design

19. Designing a UX Career (ft. Sarah Doody)
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19. Designing a UX Career (ft. Sarah Doody)

AI for Interior Designers: Faster & Stronger | Laurie Laizure & John McClain | Design Edge Florida
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AI for Interior Designers: Faster & Stronger | Laurie Laizure & John McClain | Design Edge Florida

48. What is Object-Oriented UX? (feat. Sophia Prater, Rewired UX)
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48. What is Object-Oriented UX? (feat. Sophia Prater, Rewired UX)

So You Want to be a Service Designer -  Jamin Hegeman
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So You Want to be a Service Designer - Jamin Hegeman

The Design of Everyday Things: Revised and Expanded Edition; with Don Norman, BayCHI Program
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The Design of Everyday Things: Revised and Expanded Edition; with Don Norman, BayCHI Program

Marc Stickdorn 🌟 Unlocking #servicedesign in 2025 for all: Insights from the Experts!
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Marc Stickdorn 🌟 Unlocking #servicedesign in 2025 for all: Insights from the Experts!

Webinar: What is Service Design?
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Webinar: What is Service Design?

Service Design at Spotify with Grace Kwon, Rebecca Stonebraker, Marco Righetto
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Service Design at Spotify with Grace Kwon, Rebecca Stonebraker, Marco Righetto

[CU2013] Marc Stickdorn: Service Design Thinking
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[CU2013] Marc Stickdorn: Service Design Thinking

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC)
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33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC)

1.  What is UX, anyway?  (ft. Dr. Jakob Nielsen)
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1. What is UX, anyway? (ft. Dr. Jakob Nielsen)

Build a Design System - Full Course
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Build a Design System - Full Course

45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
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45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)

Inside Anthropic, the $965 Billion AI Juggernaut | The Circuit
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Inside Anthropic, the $965 Billion AI Juggernaut | The Circuit

AI-Powered Service Design, Leadership, and Portfolios with Thomas Wilson, Ep21
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AI-Powered Service Design, Leadership, and Portfolios with Thomas Wilson, Ep21

Thinking Like an Architect - Gregor Hohpe - NDC London 2025
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Thinking Like an Architect - Gregor Hohpe - NDC London 2025

100 examples of good service design for non-designers / Daniele Catalanotto / Episode #137
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100 examples of good service design for non-designers / Daniele Catalanotto / Episode #137

Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
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Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)