Parasocial Relationships: What They Are and Are NOT (re: Rachel Ballinger)

We hear "parasocial" being thrown around when talking about the relationship between influencers and their audiences - in this video I explain what parasocial relationships and interactions are, what they are not, and why BY DEFINITION Colleen Ballinger went beyond fostering parasocial relationships with fans, despite Rachel Ballinger's recent claims. Like, Comment, and Subscribe! Articles mentioned: Horton, D., & Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229. Lou, C. (2022). Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising. Journal of Advertising, 51(1), 4-21. O’Sullivan, P. B., & Carr, C. T. (2018). Masspersonal communication: A model bridging the mass-interpersonal divide. New media & society, 20(3), 1161-1180. Previous videos: WHY AUDIENCES ARE MORE UPSET BY VANILLAMACE THAN QTCINDERELLA:    • The PSYCHOLOGY behind why Vanillamace is r...   PSYCHOLOGY OF NED FULMER AND COLLEEN BALLINGER'S ADDRESSING THE BACKLASH:    • PSYCHOLOGY of Ned Fulmer and Colleen Balli...   PSYCHOLOGY OF JAMES CHARLES SPIRIT AIRLINES APOLOGY - AND WHY FANS AREN'T BUYING IT:    • PSYCHOLOGY of Why James Charles and Suave ...   #parasocial #parasocialrelationships #rachelballinger #colleenballinger