Negoziazione: Perché Perdi Ogni volta in cui Vuoi Aver Ragione?

WHO I AM Il Sole 24 Ore: "Simone Marietta Durelli, the most advanced Italian expert on negotiation, power, and strategy applied to business." I'm Simone Marietta Durelli, author of Negotiating Without Ego. For over 20 years, I've been studying negotiation, human behavior, and power strategies. My training integrates behavioral analysis protocols, advanced intelligence techniques, applied neuroscience, and years of real-world negotiations. FREE RESOURCES 📖Download the Ockham Code Manual → https://info.ockham-group.com/codice-... MY BOOK – "Negotiating Without Ego" → https://tinyurl.com/yfdrua42 CONTACTS → [email protected] IDENTITY VS. INTERESTS. It's one of the most important distinctions I've ever learned in negotiation. Yet almost no one talks about it. Most people get into conflict, miss opportunities, or ruin relationships because they defend their identity instead of protecting their interests. When identity comes into play, the conversation ceases to be rational. You're no longer discussing money, work, deals, or strategy. You're defending who you think you are. And that's where the most costly mistakes begin. In this video, you'll discover: • Why people get stuck even when the solution is obvious. • How the ego turns a negotiation into a war. • The difference between what you want to achieve and what you want to prove. • Why many negotiations fail for emotional, not rational, reasons. • How to separate identity and interests to make better decisions. • How to use this principle in sales, business, and personal relationships. Most conflicts don't arise from incompatible interests. They arise from the inability to distinguish what we really need from what we tell ourselves. If you want to become more influential, more strategic, and less predictable, this distinction could change the way you see people and yourself. 📌 Discover Your Strategic Nature: [INSERT TEST LINK] 📌 Subscribe to the channel for more information on: Strategy • Negotiation • Influence • Behavioral Psychology • Decision Making 00:00 – The lesson I wish I'd learned 20 years ago 01:12 – The real reason we lose negotiations 02:06 – Interests vs. Identity 03:14 – The question that changes every conflict 03:58 – When ego disguises itself as strategy 05:00 – The most costly mistake leaders make 05:27 – What I learned from losing almost everything 06:24 – The most difficult negotiation of all 07:29 – The secret of truly confident people 08:45 – True freedom and the final question #Negotiation #StrategicThinking #ChrisVoss #Strategy #Leadership #Influence #Psychology #Communication #Business #Sales