The "Big Six" Pro-Tips For Nonprofit Marketing

What if better visuals, clearer copy, and consistent branding could significantly boost your nonprofit’s impact? Frank Basilisey, seasoned marketing strategist, joins The Nonprofit Show to deliver six immediately actionable tips for elevating your communications. From organizing your assets in the cloud to writing mission-driven copy with compelling calls to action, Frank lays out what every nonprofit leader needs to know. 🧠 “Repetition builds reputation. Consistency builds confidence,” says Frank. You’ll learn: How to create a one-sheet brand guide and use cloud storage effectively Why annual or quarterly themes give your campaigns structure and spark The #1 rule for writing effective nonprofit copy A surprising way to never forget important content before print (hint: magenta!) Whether you're a marketing team of one or part of a growing communications department, this episode delivers high-value strategies to keep your message clear and your brand strong. 00:00:00 Opening and sponsor shout-out 00:02:07 Meet guest Frank Basilisey 00:03:25 Why marketing is often neglected in nonprofits 00:04:42 Pro Tip 1: Use cloud storage for brand consistency 00:07:04 Pro Tip 2: Create an accessible brand one-sheet 00:08:50 Pro Tip 3: Use annual or campaign themes 00:11:38 Should you change themes quarterly? 00:12:13 Pro Tip 4: Master nonprofit copywriting basics 00:13:56 Use “rule of 3” and include a strong P.S. 00:14:30 Apply copy tips across all platforms 00:16:10 Pro Tip 5: Design with intent and end-user in mind 00:18:59 Test mailers, digital, and response mechanisms 00:21:01 Pro Tip 6: Don’t forget to proof—get other eyes on it 00:27:05 BONUS: Use magenta as your “fix this later” flag #NonprofitMarketing #FrankBasilisey #CommunicationsStrategy #TheNonprofitShow