Павел Штонденко (Группа «Сова»): Десять шагов независимого артиста

Music is just the starting point: to build a successful career, an artist needs versatile skills, as well as an understanding of media, visual language, and promotion mechanisms. In a new IMI webinar, Pavel Shtondenko, co-author and producer of the band Sova, revealed how to turn talent into sustainable success in the music market. Pavel explored the key principles that help artists not only create great music but also make it noticeable, sought-after, and profitable. During the webinar, listeners will learn how one hit can transform a career, why an active fan base is important, and how to effectively use advertising and vertical video. The expert explained how to create hooks, work with trends and other audiences, and the importance of adaptation, new approaches, and consistency. 0:00 What is this webinar about? 1:00 You need a diverse set of skills 4:25 Hits decide your career 11:58 Advertising at the start doesn't work 15:35 Vertical videos are the main growth tool 21:05 "I'm singing a song" videos almost never work 27:50 How to integrate into existing streams? 36:36 On the importance of an initial fan base 39:09 How to create music that works? 46:40 Be water 50:33 Consistency is the key to success