Стратегия продвижения музыканта [ИМИ.Конференция 2022]

This video was recorded on February 19, 2022, as part of the IMI.Conference 2022. Idan Zalmansson, CEO of FRWRD Music, and artist manager for Kuok Karina Bychkova, Editor at IMI Idan Zalmansson discusses how to develop plans for promoting artists, singles, and albums, drawing on his own experience working with key pop-rap artists of recent years. 00:00 Welcome 00:24 Introduction 00:47 What is a promotion strategy? 02:55 Why is strategy important? 07:30 What might a strategy look like? 13:20 How does an artist participate in developing a promotion strategy? 19:37 Many artists start their careers solo. Can one handle everything? 32:00 How important is TikTok in a musician's career? Viewer Questions 34:00 Question 1. What is Kuok's greatest talent? 34:11 Question 2. What was Kuok's strategy in 2021? What was part of the strategy, and what was spontaneous? 35:03 Question 3. How do you define an artist's personality? 36:35 Question 4. Which campaign are you most proud of? 39:10 Question 5. What should you do if you disagree with your distributor? 41:25 Question 6. What are the first things you should think about when starting out? 42:35 Question 7. What are the last things you should think about when starting out? If you're interested in this episode, you can explore other promotional materials: https://i-m-i.ru/themes/promo Idan Zalmansson on VKontakte: https://vk.com/idanzlmnsn IMI on VKontakte: https://vk.com/imicommunity IMI on Telegram: https://t.me/imi_live