How Great CMOs Lead Through Change with CMO Lauren Esposito

Sooner or later, every marketing leader will have to guide their organization through a major change. Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey. In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former marketing leader at Salesforce, to explore what it really takes to lead marketing during periods of transformation. Lauren has an incredible track record of leading product and brand initiatives at one of the world's most recognizable technology companies. From that experience, she shares how successful CMOs balance long-term brand building with business outcomes, communicate change internally, and help customers understand why change matters in the first place. Throughout the conversation, Lauren also covers other important topics to keep in mind: The importance of customer centricity Cross-functional leadership Building trust across the organization If you're a CMO, VP of Marketing, or an aspiring marketing executive leading a company through growth or transformation, this episode is a must-listen. Timestamps: 00:00 Introduction 02:15 Lauren's journey from Salesforce to Asymbl 06:40 Brand transformation beyond marketing 11:20 Leading brand changes inside large organizations 16:45 Alignment across marketing, product, sales, and leadership 21:35 Keeping customers at the center 31:40 Earn credibility inside the executive team 36:55 Lessons Lauren brought from Salesforce into her CMO role 42:10 Advice for marketers preparing for executive leadership Loved this episode? 🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital. Connect with our guest: 👉Lauren Esposito:   / laurenesposito   Connect with your hosts: 👉 Barb VanSomeren:   / barbvansomeren   👉 Alec Cheung:   / aleccheung   Connect with our Podcast Manager 👉 Cinthya Zeledón:   / cinthyazeledon