Packard Purists Were Furious: The Story of the 1938 Packard Six

The 1938 Packard Six marked a major shift for Packard. Known for building some of America’s most prestigious luxury cars, the company introduced a lower-priced six-cylinder model to reach more buyers during the late years of the Great Depression. While the strategy helped boost sales, many longtime Packard loyalists believed the move diluted the brand’s luxury reputation. This video explores why Packard built the Six, how it fit into the company’s lineup, and why it became one of the most controversial Packards ever produced.