SELLING THE SUPERYACHT SIZZLE

I was invited by SUPERYACHT SUMMIT TURKIYE to give a keynote address recently, so I chose a subject to talk about that I am very familiar with: Marketing superyachts. The way that our senses absorb information that then influences our actions...including our decision to purchase...has always fascinated me. I delved into the sense of hearing, and presented a topic entitled "Selling the Superyacht Sizzle"! www.yachtbrokermasterclass.com