Understanding Amazon's New 75 Character Title Limit With Christian Rich

Christian Rich is the Founding US Sales Lead at Azoma, an agentic commerce optimization platform that helps brands improve visibility across AI-powered search and shopping experiences. Working with consumer brands, he focuses on how product content is discovered, interpreted, and recommended by ChatGPT, Amazon Alexa, Walmart Sparky, and other AI assistants. Christian specializes in digital shelf strategy, conversational search, content structuring, and LLM-driven product discovery and conversion. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [1:20] Christian Rich’s perspective on Amazon’s shift toward shorter, shopper-friendly product titles • [4:00] Why mobile shopping and Alexa adoption are driving the new 75-character limit • [8:36] What happens when brands let Amazon’s AI rewrite product titles automatically • [10:18] Christian’s approach to moving keyword-heavy copy into structured item highlights • [15:51] How cleaner titles could support frictionless, voice-enabled, agentic shopping • [20:36] Category questions, prompt-based discovery, and the new rules of Amazon search • [24:31] Christian’s take on rising consumer trust in highly specific AI-generated recommendations • [29:12] Retailer content, ChatGPT citations, and Christian’s case for a connected omnichannel strategy In this episode… Amazon’s shorter title limit reflects a broader change in how consumers discover and evaluate products online. As mobile shopping, conversational prompts, and AI assistants reshape search, brands must create content that works for both people and algorithms. How can they adapt without sacrificing visibility or conversion? The answer is to treat concise titles as part of a wider shift toward prompt-based, agent-assisted shopping, according to Christian Rich, an expert in agentic commerce and digital shelf strategy. Brands should write clear, human-friendly titles, move valuable keywords and product details into structured content, and identify the category questions AI tools are prompting shoppers to ask. Christian also recommends making product pages specific enough for assistants to confidently match products with detailed consumer requests. By connecting marketplace content with broader AI-discovery strategies, brands can improve their chances of being surfaced, recommended, and selected. In this episode of The Digital Deep Dive, Aaron Conant talks with Christian Rich, Founding US Sales Lead at Azoma, about Amazon’s new 75-character title limit and the rise of AI-assisted shopping. Christian explores cleaner titles, structured item highlights, and prompt-ready product content. He also examines Alexa-driven discovery and the connection between retailer pages and ChatGPT visibility. Resources mentioned in this episode: • Aaron Conant on LinkedIn -   / aaron-conant-281b2b12   • BWG Connect - https://bwgconnect.com/ • Christian Rich on LinkedIn -   / christianmrich   • Azoma - https://www.azoma.ai/ About BWG Connect... BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis. In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint. We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace. If you are interested in getting involved with any of our current or past events, you can find them at https://bwgconnect.com/bwg-events/. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to [email protected] or [email protected]. Powered by Rise25 Podcast Production Company - https://rise25.com/