Adobe CTO Explains How Generative AI Is Upending Creative Work

Adobe CTO Ely Greenfield sat down with Forbes Talks to discuss Adobe’s decade-long AI investment, emphasizing their distinct approach with Firefly, built on licensed content for commercial safety, as opposed to models trained on scraped data. Greenfield also explores the delicate balance between AI augmentation and human creativity, addressing concerns about AI potentially displacing artists. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... 0:00 Introduction & Evolution of Adobe's AI Strategy 2:17 Firefly and Adobe's Unique Data Approach 5:55 Investment and Challenges of Building Firefly Models 9:20 Ensuring AI Generated Content Has Proper Training For Successful Creative Projects 11:40 The Latest Generative AI Adobe Tools And How They Are Used 14:18 The Future of Creativity and AI: Concerns and Optimism 18:14 Will AI Take More Creative Jobs? 21:06 How AI Can Be A Force For Great Creative Work Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.