#81 | "Why I Refuse to Watch My Own Interviews" | Scoop Makhathini"

VISIT OUR STORE: 138 JAN SMUTS AVENUE, PARKWOOD, JOHANNESBURG DEAD. RADIO WITH SCOOP MAKHATHINI This week on DEAD. Radio, we’re joined by none other than the legendary icon of South African pop culture, Siyabonga 'Scoop Makhathini' Ngwekazi. We dive into his formative years growing up in Port Elizabeth, where his passion for basketball and hip-hop shaped his journey and instilled lifelong lessons that would guide his path.We trace his rise to TV stardom, where he quickly became one of the most influential voices in South African pop culture. We explore the story behind his co-founding of the iconic brand Ama Kip Kip, and how he instinctively knew it would become a cornerstone of the country’s streetwear movement.In this deep conversation, we unravel the unique workings of his mind, discovering why he believes love is the ultimate currency and what he believes his key to longevity is. We also delve into his current endeavours with 83 Capital, offering insight into his latest ventures.This is a must-watch for every dreamer, offering an inspiring blueprint on how to step into your greatness and take over the world. Join to be a Member:    / @dead._93   VISIT OUR WEBSTORE: https://www.dead93.com CONTACT US Whatsapp ONLY: 072 137 9723 Guest: Scoop Makhathini Captured By: Not For Sale co. Don't forget to SUBSCRIBE, COMMENT, & LIKE. Timestamps: 00:00 - Introduction 03:15 - Growing Up in PE 12:42 - My 12-Year-Old Hustle as a Referee 25:10 - The "One Take" Philosophy: Mastering the Camera 31:05 - Creating Ama Kip Kip: How We Changed the Game 42:30 - Has America Reached a Cultural Ceiling? 51:40 - Striking Until It’s Hot: The Key to Longevity 01:09:59 - The Price of Being an Innovator