Harley Released It's New Vision! (you can't afford it)

Harley Has a New Vision… and You Can’t Afford It Harley-Davidson just unveiled a bold new direction—and it’s pricing out the very riders who built the brand. In this video, I dive deep into Harley’s new premium-focused strategy, the fallout from Jochen Zeitz’s “Hardwire” plan, and what it really means for everyday bikers. If you’re a longtime Harley fan, this one might sting. We’ll break down: • Harley’s luxury “Icon Collection” and $110K CVO models • The myth of the 1.49% APR financing • How manufactured scarcity and sky-high prices are alienating new and loyal riders alike • Why Harley is abandoning its working-class roots in favor of billionaire “Chet Tibideaux the Third” Harley was once the soul of the American road—reliable, gritty, iconic. But today? It’s become a showroom trophy for rich collectors, not a ride-or-die machine for the everyman. 👉 Don’t miss my brutally honest take on where Harley’s headed, what they’re doing wrong, and what they NEED to fix before it’s too late. Spoiler: it involves wrenchable bikes, real riders, and actual affordability. 💬 Drop a comment if you think Harley’s still for the people—or if they’ve lost the plot. 🔥 BONUS: If you haven’t seen my video “How One Man Ruined Harley-Davidson,” go watch that too. It’ll give you all the Jochen Zeitz backstory your brain can handle. 👇 Hit LIKE to keep this content rolling, and head to TJBrutalCustoms.com to join our garage-wrenching community. #HarleyDavidson #IconCollection #MotorcycleNews #HarleyProblems #CVO #JochenZeitz #MotorcycleCulture #CustomBikes #WorkingClassRiders #TJBrutalCustoms