GM Killed These 6 Brands — And Owners Never Forgave Them

One hundred and six years. That is how long Oldsmobile had been building cars when General Motors pulled the plug in 2004. It was the oldest car brand in America, older than Ford, older than Cadillac, older than the concept of a paved highway. But Oldsmobile was just the beginning. Over the next seventeen years, GM would kill five more brands, erasing names from showroom walls that millions of families had grown up with. So what pushed GM to decide that six of its own divisions had to disappear?