Navigating Strategic Initiatives in Multifamily

How do top multifamily operators decide which strategic initiatives to pursue and how do they actually get them done? In this episode, Kendrick Bradley, Co-Founder & Chief Product Officer at Zuma, sits down with Matthew Busch, Director of Strategic Initiatives at RADCO, to break down what it takes to prioritize, execute, and scale strategic initiatives across a multifamily portfolio. Whether you're a regional manager, VP of operations, or an owner-operator trying to figure out where to focus next, this conversation gives you a practical playbook for driving efficiency and alignment without losing the details. In this session, you'll learn: Frameworks for prioritizing and balancing competing initiatives Best practices for centralization, SOPs, and streamlining systems Tactics for securing cross-team buy-in and managing third-party partners Balancing big-picture strategy with detail-oriented execution Featuring insights from: Matthew Busch, Director of Strategic Initiatives at RADCO Hosted by: Kendrick Bradley, Co-founder at Zuma About Zuma: Zuma is transforming multifamily operations with Kelsey, an agentic AI leasing assistant that automates leasing, rent collections, and voice AI workflows — helping onsite teams focus on hospitality, relationships, and community. Learn more at https://hubs.la/Q04jyqSw0