AIM Conference 2026 | How AI Ruins Multifamily Operations | Presented by Zuma

AI is everywhere in multifamily, but is it actually working? Former SpaceX engineer turned leasing assistant, Kendrick Bradley, Zuma Co-Founder and CPO joins operators Ryan Funt, VP of Marketing at Fitzrovia and Dalia Kalgreen, VP of Stuff at Unified Residential to expose the truth about AI implementations gone wrong. What You'll Learn: • Why "AI-first" vendor claims are mostly noise • Real AI horror stories: triple-booked tours, tone-deaf bots, lost leads • The 4 C's of AI in multifamily: Context, Configurability, Continuity, Consistency • AI Data Pillars: 2-minute response = 2x conversions; 60% prospects engage after hours • Why call centers are dead and how to replace them 🎭 Watch the opening: We released "The Leasing Office," a comedic documentary of AI chaos that highlights the AI Fails that hit way too close to home for onsite teams 📊 Real Results: • Fitzrovia: Automated SMS blasts in 30 seconds, reduced ad spend • Unified Residential: Eliminated assistant manager roles, improved collections across tough markets 🚨 Controversial Takes: "In 2026, if you don't have live booking on your website, you're operating in the stone ages." "Most PMCs resist change harder than renters and that's killing the industry." ⏱️ Timestamps: 00:00 - SpaceX to Leasing Agent Journey 03:39 - The Leasing Office, Comedic Documentary 07:09 - How Many Can Relate? 10:22 - Renter Expectations Changed 17:57 - Psychology: AI vs. Human 20:44 - Behavior Data & SMS Dominance 28:00 - Change Management Resistance 32:54 - Call Centers Are Dead 35:17 - The 4 C's of AI 41:00 - How Operators Deploy AI Successfully Read our breakdown of the session here: https://www.getzuma.com/post/ai-in-mu... 💬 What AI fails have you experienced? Drop a comment below.