The Power of Grassroots Participation in Governmental Roles | Prasanth Nair | TEDxThiruvananthapuram

In this talk, one of the most popular civil servants in the State of Kerala, speaks about his unique approach that he has implemented in Calicut district of Kerala that has captured the imagination of the people and has been instrumental in transforming a whole city through community participation in governmental duties and roles that have been traditionally attributed to government. The idea that active change in society is possible only through a wider participation by the people on the grassroots level is evident from this talk. He is a 2007 batch Kerala Cadre IAS officer, who was serving as the District Collector & District Magistrate of Kozhikode. He is popularly known as "collector bro" due to the intensive use of social media platforms for unconventional initiatives like ‘Compassionate Kozhikode’ which encourages the public for contributions of all kinds to help the needy, ‘Operation Sulaimani’ aimed at reducing hunger, etc. He is also involved scripting an upcoming Malayalam movie. In a career spanning over a decade, he has become a household name in Kerala purely based on the initiatives he has adopted for reducing the red-tape involved in approaching the government and in improving public participation in Governmental activities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx