Sir Martin Sorrell On What It Takes To Be Successful In Business

Today I am chatting with Sir Martin Sorrell, who is Executive Chairman of digital advertising and marketing company, S4 Capital plc, which currently has a market capitalisation of over $1.2 billion. He was also the CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Throughout this interview Sir Martin speaks very openly and authentically about his journey. This interview is a great listen for anyone looking to gain powerful business insights from someone with decades of experience. In this interview you will learn about: How Sir Martin got his start in business What it really takes to become successful in business How the advertising industry has changed overtime Why retirement is overrated The importance of persistence and speed And so much more... Check out S4 Capital! [https://www.s4capital.com/](https://www.s4capital.com/) Connect with me on Instagram: [  / yasminarte  ](  / yasminarte  ) Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at [lowkeyemotional.com](http://lowkeyemotional.com/) when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: [  / jake_babineau  ](  / jake_babineau  ) Music taken from the ending of his song ‘On The Cold Tile Floor’: [https://bit.ly/2KQGZhN](https://bit.ly/2KQGZhN) I conducted this interview on behalf of CUE (Cambridge University Entrepreneurs) You can check them out here: [https://www.cue.org.uk/](https://www.cue.org.uk/)