Unqualified success? Fifa's World Cup deals in Italy

🎙️This week on The SportBusiness Podcast... ⚽ THE NEWSROOM: How Publicis’ $500m move for 160over90 represents its ‘big bet on sport’ in the AI era. And Chelsea’s record £262.4m pre-tax loss – the detail behind the numbers. 🇮🇹 INSIDE THE DEAL: Frank Dunne explains how Fifa rejected a conditional offer for 2026 World Cup rights as Italian broadcasters hedged their bets on the national team qualifying. We bring you all the intel about deals struck with Rai and DAZN. 🏆 AOB: A looming UCL broadcast rights deadline, Unilever showers the public with World Cup products and the SportAccord curse strikes again. 🎧 Listen now wherever you get your podcasts. 1. Emirates Arena renamed after fruitless search https://www.sportbusiness.com/news/em... 2. Spurs ups income, Chelsea posts record loss https://www.sportbusiness.com/news/sp... 3. Publicis to buy 160over90 amid ‘big bet on sport’ https://www.sportbusiness.com/news/pu... 4. Italy no-shows weigh heavily on World Cup value https://media.sportbusiness.com/2026/... 5. Bumper Rai, TVP ratings for World Cup heartache https://media.sportbusiness.com/news/... 6. RFP, UC3 ready mass-markets sales process https://www.sportbusiness.com/news/rf... #SportBusiness #SportBusinessPodcast #sportsbusiness #sportsbiz #Chelsea #ChelseaFC #FIFA #FIFAWorldCup #FIFAWorldCup2026 #Italy #Italia #ItalianFootball #Rai #DAZN #UCL #uefachampionsleague