Brand Finance Place Brand Forum 2026: Impact of Perceptions on Performance - Nation Brand Values

Brand Finance was delighted to welcome an international audience of place brand leaders, diplomats, policymakers, tourism and investment organisations, and corporate representatives to the Brand Finance Place Brand Forum 2026 in London. Hosted at The Guildhall in partnership with TPBO, PBA, and FPA, the Forum brought together a curated audience of place brand leaders, tourism and investment DMOs, diplomats, policymakers, and corporate CMOs for meaningful dialogue, knowledge exchange, and international engagement. The Place Brand Forum unveiled the results of the latest iteration of the Brand Finance Nation Brand Value 2026 ranking, published continuously for over 20 years. The study estimates the monetary value of a country’s image by analysing its global perceptions and economic performance. Drawing on robust economic data from the International Monetary Fund and perceptions research from the Global Soft Power Index, the study ranks the world’s most valuable nation brands and provides actionable guidance for policymakers and nation brand managers on how to strengthen global influence and drive economic impact.