Las mentiras que nos son útiles | Néstor Guerra | TEDxTarragona

We find it hard to accept lies as part of who we are, even though, to be honest, we use them constantly. But there are lies that keep us away from our goals, from what we set out to do because they blindfold us: the lies we tell ourselves. We find it hard to accept lies as part of who we are, even though, to be honest, we use them constantly. But there are lies that keep us away from our goals, from what we set out to do because they blind us: the lies we tell ourselves. #TEDxTarragona #Shine He is currently CEO and co-founder of IEC, a startup dedicated to developing solutions for smart cities. He combines this role with that of professor of Business Design & Lean Startup at the EOI School of Industrial Organization in Postgraduate, MBAs and in-Company. He is also Professor of Innovation and Lean Startup at h2i Institute. He is one of the most recognized experts in the field of Lean Startup entrepreneurship. He has been a speaker at important events such as TEDx, Expomanagement, Saló miEmprensa, ESL, StartupWeek, EBE … In addition to providing training, consulting and mentoring on innovation and Intrapreneurship using Lean Startup approaches in multinational companies such as Repsol or Telefónica. He is also a vocal member of the EOI Alumni Club Committee as well as a member of the Lazarus Committee of the Caixa Rural Castilla-La Mancha Foundation. He has also been a mentor in programs such as Startup NEXT Google for Entrepreneur, mentor to Samba Health, Startup Dragon, BStartup or Yuzz among others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx