A masterpiece in presence: The Vision BMW ALPINA.

Maximilian Missoni—the Vice President of Design for BMW Midsize and Luxury Class, BMW ALPINA—delves into the craftsmanship behind the Vision BMW ALPINA. In this new design walkaround, he reveals the meaning behind the details; the mindset and philosophy that shapes the design study with presence, precision and elegance. Watch the design tour to understand how the one-of-one automobile is the first step towards revitalizing the essence of the BMW ALPINA. Intro 00:00 - 00:16 Values ​​00:17 - 01:23 Hallmarks 01:24 - 03:09 Interior 03:10 - 03:55 A new chapter 03:56 - 04:16 #VisionBMWALPINA #ElevatingJourneys #BMWALPINA The Vision BMW ALPINA is a design study that is not available for purchase.