GSMA Innovation Fund Start-ups: Hello Tractor

Hello Tractor is a digital platform that connects tractor owners with farmers via a farm equipment-sharing app and GPS fleet management. This helps improve planning and preparedness for unpredictable rainfall. Manual labour is 2.5 times more expensive and 40 times slower than modern tractors, yet many smallholder farmers in Africa can't afford machinery. This leads to delays in tractor service, underuse of machinery, and low crop yields. Hello Tractor's platform allows farmers to request affordable tractor services through community-based agents, while tractor owners get remote asset tracking and virtual monitoring. Operating in 16 African countries with over 4,500 tractors and combines, Hello Tractor serves more than a million farmers and 2.9 million acres through a network of over 2,500 booking agents. This initiative is funded by the UK Foreign, Commonwealth & Development Office (FCDO), the Swedish International Development Cooperation Agency (Sida) and is supported by the GSMA and its members. Learn more about the GSMA Innovation Fund: https://www.gsma.com/solutions-and-im... #GSMAInnovationFund #climatetech #Agriculture #farming #tractorsolutions #sustainablefarming