Know Your Attack Surface: ASM, DRP & Brand Protection | Analyst Chat 301

Not all cyber threats target your systems, some target your reputation, your customers, and your brand. In this episode, Matthias Reinwarth sits down with research analyst Osman Celik to unpack three closely related but distinct markets: Attack Surface Management (ASM), Digital Risk Protection (DRP), and Brand Protection — and help organizations figure out which one they actually need. Key Topics: ✅ What Attack Surface Management is and its four subcategories (CAASM, EASM, TPRM, DRP) ✅ How Digital Risk Protection monitors dark web, social media, and hacker forums ✅ What Brand Protection adds on top of DRP — from takedown services to counterfeit detection ✅ DRP vs. Brand Protection: lightweight vs. full-spectrum — and when you need which ✅ Why brand reach matters more than company size when assessing risk ✅ What KuppingerCole research is available now — and what's coming in August 00:00 Welcome & Guest Introduction: Osman Celik 03:39 What Is Attack Surface Management (ASM)? 06:53 The Four ASM Subcategories: CAASM, EASM, TPRM & DRP 09:09 Digital Risk Protection (DRP) Explained 13:35 Brand Protection: Beyond Cybersecurity 12:51 DRP vs. Brand Protection: Lightweight vs. Full-Spectrum 18:10 Who Needs Which Solution? 20:29 Why Brand Reach Matters More Than Company Size 23:16 Available Research & What's Coming in August 🔍 Someone may be selling counterfeit versions of your product right now — or impersonating your brand online. DRP and Brand Protection tools exist to catch exactly that. 📊Check out KuppingerCole's Brand Protection Buyer's Compass here. Subscribe to our podcast! Apple Podcasts: https://podcasts.apple.com/podcast/ku... Spotify: https://open.spotify.com/show/3leKXJ9... Deezer: https://www.deezer.com/us/show/1848172 TuneIn: https://tunein.com/podcasts/Technolog... [email protected] www.kuppingercole.com Follow us on social media: Facebook:   / kuppingercole   Twitter:   / kuppingercole   LinkedIn:   / kuppingercole   Instagram:   / kuppingercole