PDG D’AUDEMARS PIGUET : MONTRES À 2M D’EUROS, CONTREFAÇONS, LES SECRETS DE L’HORLOGERIE DE LUXE

Visit the LEGEND boutique ➡️: https://shop.legend-group.fr/ Thank you to François-Henry Bennahmias for visiting us at LEGEND! After 29 years at Audemars Piguet, he left his mark on the company, serving as CEO for 11 years. In just 10 years, he successfully increased revenue from 500 million to 2 billion. He came to share his career path, collaborations, and incredible anecdotes from his experiences. Today, he's embarking on a new project: The Honorable Merchants Group. The Honorable Merchants Group website https://www.thehonourablemerchantsgro... Find François-Henry on his various social media platforms ⬇️: Instagram:   / thmg_official   LinkedIn:   / thehonourablemerchantsgroup   YouTube:    / @thehonourablemerchantsgroup   Thanks to Alex from L'Atelier de Tocantes for the watches: Parisian watchmaking workshop since 2018   / latelierdestocantesladt   latelierdestocantes.com CHAPTERS: 00:00 Introduction 00:02:44 Sales Strategies in Watchmaking 00:05:14 François-Henry's Childhood Bennahmias 00:09:07 His opinion on the French education system 00:12:49 His journey in golf 00:13:52 His talent for sales 00:15:19 The beginnings of his career 00:18:04 His definition of luxury 00:20:26 How he managed to break the rules of luxury 00:21:46 The unusual story of his beginnings at Audemars Piguet 00:26:36 A surprising PR stunt in Australia 00:28:01 The most incredible sale of his career 00:30:20 What is an AP House? 00:33:12 Evolution of his career and the American market 00:36:40 An event with Arnold Schwarzenegger and Muhammad Ali 00:40:03 A collaboration that was a huge failure 00:41:16 The ultimate PR stunt with Jay-Z 00:47:46 His first major life lesson 00:49:05 His meeting with Bill Clinton 00:53:03 François-Henry Bennahmias in politics? 00:57:05 Can he tell the difference between a counterfeit and a real watch? 01:09:36 He becomes CEO of Audemars Piguet 01:13:02 His incredible collaboration with Marvel 01:18:19 The most moving moment of his career 01:23:36 Does success make you more handsome? 01:25:29 Burglary and Home-Jacking: How to Fight Against It? 01:28:50 He leaves Audemars Piguet and launches a new business 01:43:26 Outro 🎧 Find this interview as a podcast: Spotify: https://bit.ly/42TeMOw Apple Music: https://bit.ly/3Gylemw Deezer: https://bit.ly/3RHUNgH Amazon Music: https://bit.ly/4iGyjI1 CREDITS: Producer: Guillaume PLEY Publishing Director: Guillaume PLEY Host: Guillaume PLEY Programming: Alice SIRERA - Chloé GICQUEL - Léa PASQUINELLY Directors: Guillaume PLEY - Thibaud GAMB - Benjamin SAULCHOIR Writers: Guillaume PLEY - Louis CARLOTTI - Marie-Astrid FAURE - Hermann DIMBALA - Julia SAUCEDO Production Manager: Stéphane LANGLET Director of Operations: Maximilien FERNANDEZ Director of Partnerships: Sébastien PETIT-JEAN Art Director: Clément DAUTREMAY Editorial Manager: Thibaud GAMB Motion Designer: Thibault LEHMANN Lead Editor: Sabrine MUSTAFA Editors: Loann DUVAL - Rémy GLADIEUX Camera Operators: Rémy GLADIEUX - Benjamin PIERSON - Thomas POIRIER Production Managers: Ismael ABAD - Valérian LAURENS - Clément GUILLOIT Community Managers: Jean-Baptiste SERRA - Camille GARGUILO - Isandre ASSELIN - Eole DECAEN Segment Editors: Charlotte LAURENT - Thomas POIRIER - Sabrine MUSTAFA Head of News: Lola FILLON Journalists: Audrey DOS SANTOS PEREIRA - Antoine BROTIN - Chloé ANTRESANGLE - Elie PILLET Beatmaker/Sound Design Credits: Amaury LORIAU & Alyas Makeup: Margo BRUNET Co-production: LEGEND / Influx / https://www.influxcrew.com For partnership inquiries: [email protected] Find us on all LEGEND social media! Facebook:   / legendmediafr   Instagram:   / legendmedia   TikTok:   / legend   Twitter:   / legendmediafr   Snapchat:   / cgevsbwv