L’Ex CEO Audemars Piguet annonce sa marque de montres | MISE À JOUR avec François-Henry Bennahmias

The former CEO of Audemars Piguet announces his luxury watch brand. UPDATE with François-Henry Bennahmias, founder and CEO of THMG: The Honourable Merchants Group. • Listen to the podcast: https://lnk.to/podcastromainlanery Watch other episodes: • 20 minutes with the CEO of AXA:    • 20 minutes avec le PDG d'AXA   • The 2040 war has already begun:    • “La guerre de 2040 a déjà commencé” | 20 m...   • CEO of SwissBorg:    • "99% des crypto vont s'effondrer" | 20 min...   • Apple Vice Presidents:    • 20 minutes avec le futur CEO Apple : John ...   • CEO of Bouygues:    • "Mon job tient sur ce post-it" | 20 minute...   Listen to our music to work: Lo-Fi mix by Romain Lanéry Instagram: @RomainLanery Business: [email protected] Production: influxProd - https://www.influxprod.com Agent: influx - https://influxcrew.com - Chapters: 0:00 François-Henry Bennahmias launches his N3W5 watch brand 3:13 N3W5: How to create a luxury brand from scratch 4:24 François-Henry Bennahmias: his departure from Audemars Piguet 7:33 Watchmaking recruitment: attracting the best Swiss talent 9:17 Watchmaking innovation: standing out from the big brands 11:14 Behind the scenes at the holding company THMG (The Honorable Merchant Group) 13:52 CEO vs. Entrepreneur: the risks and differences 14:44 Corporate finance: managing a 20 million euro accounting error 17:40 Romain Lanéry invests in François-Henry Bennahmias' brand 19:13 Launching a brand in a saturated market (Business Strategy) 21:21 N3W5: the innovation of future watch movements Mechanical 24:02 Apple Vision Pro and Tesla review: the definition of innovation 31:03 Price and release date of the first N3W5 watch 32:02 Future watch collaborations (Luxury and Mass Market) 35:10 Fundraising: why finance your watch brand alone? 37:43 Entrepreneurial Mindset: Managing Criticism and Fear of Failure 40:07 The Luxury Customer Experience in 2026 (A Store-Free Strategy) 43:10 Origin and Meaning of the N3W5 Brand Name (News) 45:06 Sharing Company Equity with Employees and Suppliers 46:29 A CEO's Vision of Success and Legacy - CREDITS: Author: Romain LANÉRY Production Director: Valentin BRIAND Director of Photography: Thomas CARTERET Production Assistant: Gwendoline DUVAL Editing: AA Production Video Artwork: Quentin BARRÈRE - © 2025 Romain Lanéry | All rights reserved.