Stop Adding Tools. Start Fixing the System. - DriveCentric X Auto News Webinar

Dealership marketing has evolved. AI responds in seconds. Campaigns are automated. Ads are optimized. Attribution is sharper than ever. So why does growth still plateau? Why does follow-up still feel messy? Why are sales, service, and F&I still operating in silos? Because most dealerships are running 2026 marketing on systems that were never built to work together. CRM in one place. DMS in another. Service separate. Marketing automation bolted on.AI layered on top. All collecting data. None operating as one system. In this live conversation, Steve Roessler sits down with two DriveCentric dealers to talk about what happens when dealerships stop piling on tools and start fixing the underlying system. They’ll share firsthand experiences about what it takes to connect customer identity, marketing, sales, service, F&I, and AI into one continuous lifecycle. You’ll hear how these dealers are: Breaking down silos between departments Turning their CRM into the center of engagement Using automation and AI to create consistent follow-up Identifying new opportunities inside their existing customer database Moving from reactive lead handling to proactive lifecycle growth Dealers don’t need more tools. They need systems that actually work together. If you want to stop reacting to leads and start owning lifecycle revenue, this conversation will change how you think about your dealership tech stack.