FARMVILLE: LA VERDAD DETRÁS DE SU CIERRE

83 million players. 19% of all Facebook revenue. And its own creator publicly admitted that "I did every horrible thing one can do to generate income." The whole truth behind FarmVille's closure that no one told you. Remember FarmVille? The Facebook game where you planted strawberries, raised cows, built barns, and asked all your friends for energy until they blocked you. The game that in 2010 had more active users than Twitter. That represented 19% of all Facebook revenue. That was built in just six weeks by nine people. And that closed forever on December 31, 2020. The official reason was Adobe Flash. But the truth is much darker. In this video, I tell you the whole story: who Mark Pincus was before founding Zynga and how he convinced Facebook that games could be a multi-billion dollar business, how FarmVille reached 83 million players in nine months using viral marketing mechanics that would be banned today, what Pincus said at an event in Berkeley that left all of Silicon Valley speechless, why Facebook's algorithm change in March 2010 destroyed the game's growth engine overnight, how Zynga's stock plummeted 76% in less than a year after its $7 billion IPO, and why the total dependence on two platforms Zynga didn't control, Facebook and Flash, made an end that had been foreshadowed for years inevitable. The truth behind FarmVille's closure isn't the story of a game that failed. It's the story of a business model that was never as solid as it seemed. On another note, check out my digital store, it really helps the channel :D https://ggpick.com/es/cerebro?pick=106 10% Discount Code - CSH10 SOCIAL MEDIA: /   / sinhuesocerebro   /   / discord   CONTACT: [email protected] TIMESTAMPS 0:00 0:48 INTRODUCTION TO FARMVILLE 0:48 2:30 BIRTH OF ZYNGA 2:30 5:09 FARMVILLE: THE MOST PLAYED GAME ON FACEBOOK 5:09 7:10 THE ABANDONMENT OF FARMVILLE 7:10 8:40 THE PROBLEM WITH FARMVILLE 8:40 10:19 THE MAIN MISTAKE