PET SOCIETY: LA TRÁGICA MUERTE del JUEGO MÁS QUERIDO DE FACEBOOK

It generated $100,000 a day. It had 50 million players. And Electronic Arts shut it down without refunding a single dollar. The full story of Pet Society and the corporate decision that broke the hearts of millions. Remember Pet Society? The Facebook game where you had a pet with a name, fed it, bathed it, decorated its house, visited it every day, and visited your friends' pets to give them gifts. A game that at its peak had 50 million monthly players, generated up to $100,000 a day selling virtual clothes and furniture, and was described by its own players as "a bright spot in everyone's day." A game that Electronic Arts shut down on June 17, 2013. Without offering refunds. Without transferring the license to another studio. Without any alternative for the millions of people who had invested years of their lives in it. The Atlantic titled its article on the shutdown: "When a Cold-Hearted Corporation Takes Away Your Beloved Virtual Pet." In this video, I tell you the whole story: who founded Playfish and why Pet Society was genuinely different from anything else on Facebook, how the game generated $100,000 a day in virtual items, what happened when EA paid $400 million for the studio and the four original founders left the company one by one, why the game wasn't built to scale and how that made it expendable for EA, and what all of this says about what big corporations do with the games people love.   / sinhuesocerebro     / discord   TIMESTAMPS: 0:00 0:40 INTRO 0:40 2:33 PLAYFISH 2:33 4:30 PET SOCIETY 4:30 6:01 ELECTRONIC ARTS ACQUIRES PLAYFISH 6:01 8:05 ELECTRONIC ARTS TAKES CONTROL 8:05 11:04 THE CLOSING OF PET SOCIETY