The Ferment Phenomenon: how to start a direct-to-consumer miso business with Jonathan Hope

Jonathan is a former Ottolenghi chef who has quit his job in order to grow miso and eventually start a direct-to-consumer miso business. It's time to find out why it's become so popular, and how Jonathan has decided to quit his job and start out on this journey. Your kids are speaking in a secret language via text... they're messaging about miso, the devilish new ingredient here to uproot the old flavours and add complexity to your dishes. Jonathan is a former Ottolenghi chef who has quit his job in order to grow miso. Now he runs Kultured, a budding direct-to-consumer miso brand which promises to get miso in front of millions. Not only is Jonathan a businessman, but an artist, as he trains the miso process on unusual ingredients including bacon and Haribo. Links Increase your sales and cut your costs with storekit! (https://www.storekit.com/form/demo) Get the right hardware with your POS and payment providers (https://commandear.com/)