How to Package and Price AI Services (Real Numbers From a 20-Year MSP)
Are you an MSP leader looking to stay up on all things AI? Follow our Field Notes: https://fieldnotes.lemhi.ai/ Everyone's talking about selling AI — almost nobody shares numbers. Bill Campbell (CEO, Balancelogic, founded 2004) does: a real automation project priced at $2,500 up front plus $300/month to manage it, and the 20–30% maintenance-fee rule he carried over from software development. Plus why every AI implementation needs a defined start, end, and measurement — "if not, you're doing a project for no reason."

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